Rant - The Most Absurd Television Commercial

 

Some TV commercials make me cringe.

For example, ads for tampons, pantiliners and, of course, feminine deodorant are paraded out at prime time just to remind us we're not All That.

Yesterday, I mentioned this post to Baby Sis and she brought up the commercial where a woman says, 'I found out the hard way that my feminine spray wasn't working.'  

Together, we explored the ideas that might lead to this awareness, but I will spare you the details of our raucous phone conversation.

My dad reads this blog.

Currently, the most WTF? commercial, in my opinion, is for Latisse, the eyelash-growing solution.  You know, the one with Brooke Shields batting her lashes on the dance floor.

Throughout the commercial, a silky voice tells us the solution could not only change the color of our eyes, but permanently darken the surrounding skin.  

Huh?!

Latisse is designed to address 'inadequate or not enough' lashes.

Aside from no lashes at all, what exactly qualifies as 'inadequate' on the eyelash front?  And, like the feminine deodorant failure, how, exactly, does one come to this traumatic awareness?

'I would have landed that job if my eyelashes were fuller.'

'No wonder the relationship didn't work out; my lashes are obviously inadequate.'

'These suicidal thoughts would subside if I just had enough eyelashes.'

Granted, I'm not what you'd call a beauty buff, and I don't work with women who spend time talking about the latest in beauty products.  

But, if you think about it, keeping women focused on beauty is a brilliant distraction.

Challenging the status quo is certainly more difficult when we're searching for the products that will hide our many flaws and make us visually acceptable. 

No need to worry our pretty little heads over what's happening in the world. 

Everything will be fine once our eyelashes are adequate.

image from fashionindie.com